Hindustan Times
Unlike most Bollywood biggies, the first class Zindagi Na Milega Zoya Akhtar Dobara be published next week on the Internet before coming to theaters and television. Producer Ritesh Sidhwani said the strategy that immediately the word of mouth for the film that released on 15 July.
"In India, most of the hearings is ignored trailers at the beginning, because they delayed the show. Every year, are outside the room to buy food. So we thought it better to use half that everyone has easy access and direct, "he adds. Co-producer Ritesh and Farhan Akhtar to do some research insights for young people connect online. Age group 25-35 years was seen as the single largest age group of Internet users.
Ritesh says that since the 2G and 3G fast becoming the lives of young people, it makes sense to reach with a single click. "We also found that the first public theaters Friday, is under 35 years and we have also learned that viewers, even in small towns to keep updated through the Internet. Yeah, it was a unanimous decision to release the promo line," he adds.
Hrithik RoshanIn few days, the producers end its agreement with a mobile phone company and website to come on board as partners for the launch promotion. Ritesh said: "I also try to involve all my players for this through conversations and video blogs."
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